The brand Ira Creations started its journey promoting the indigenous crafts of the weavers in Odisha and is now breathing new life into the fading artistic traditions and building up intriguing collaborations with artists across the Country.
Why we love Ira creations
Each sari of theirs retains the exotic oriental look of handloom with a hint of modernity in smart casuals, business formals and comfort clothing for today’s women. The outfits reflect the age-old passion of craftsmen through the weaves and the label’s vision through the designs.
"We aim at weaving saris that are not mass-produced and impersonal but very personal, not only to the buyer, but to the maker too."