Introducing Vimor: Chimmy Nanjappa was appointed as the first manager of Cauvery, The State Handicrafts Emporium of Karnataka on M.G. Rd Bangalore. She was hand-picked by Mrs.Pupul Jaykar, one of independent India’s biggest cultural Icons, to work at The World’s Fair in the U.S.A in 1964, 1965 and subsequently 1967 in Canada. In the year 1975, she turned a room in her home as her store space, Vimor which means ‘pure’ in Indonesian with her daughter Pavithra Muddaya and stepped into the role as a revivalist, entrepreneur and a change catalyst among the weaver’s society.
After the demise of Mrs Chimmy the chatelaine of Vimor, the baton has been handed over to her daughter who has taken over the position with ease. She has revived designs by substituting techniques and simplifying weaves for the weavers so that an economical end product can be achieved.
Why we love Vimor: The luxurious pleats of the Silk saris echo the old world charm, motifs and designs that were once forgotten are given a renewed life. A striking element among their saris is the unusual and bold color combinations. They truly are the best-kept secret of Bengaluru.
We want to revive the handlooms of this nation so as to reach out to the weavers and providing the modern woman a taste of the old world.
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