House of Raisons
Introducing House of Raisons: Founded in 1969, by Naresh Gupta, Raisons started its journey as a brand dealing with high quality fabrics that catered to the sartorial needs, and eventually established itself as a name synonymous with the best cotton prints. The next defining phase culminated with the infusion of ideas from Gaurav Gupta, who joined the House of Raisons in 2003. A graduate from National Institute of Fashion Technology, his design sensibilities found its calling, within the vast universe of handloom textiles and weaves, giving Raisons a new experiential dimension with his in-depth understanding of textiles & design.
Why we love House of Raisons:The collections at the House of Raisons, re-interpret the age-old weaves, with their signature stunning innovation and innate passion. All the textiles from this House echo the story of their creation, where each sari has been skillfully crafted with the art of hand and love for the tradition.
We are inspired by the immense amount of skill and workmanship found in India, and find joy in translating these age-old crafts with a modern outlook.
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