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Perfectly concocting craft with commerce, Bhoomi Dani and Priyam Shah conjured the earthy Vraj:bhoomi. The core philosopy of Vraj:bhoomi is the finely nuanced harmony of traditional craft and contemporary style to attain perfection in design. Specializing in Textile design, Bhoomi Dani graduated from the National Institute of Fashion Technology, where she developed a special fascination for Ajrakh. Priyam Shah, while being a trained aviator, is also a passionate art-admirer and contributes through his business acumen and astute leadership. The duo ardently believes that handmade products are more than just a product; they actually are a piece of art, part of a soul, a moment of someone’s life.

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