Introducing Miharu: The brand name Miharu stands for fresh, fragrant spring that brings new life and infuses prosperity. Founded by Parul Bajoria, the brand works in the midst of the handloom clusters of Bengal in creating traditional weaves that are contemporarily relevant, each piece is breathed with newer sensibilities and each weave is individualistic in the modern sense, standing as one single entity under the collective banner of handcrafted art.
Why we love Miharu:The motifs inspired from the temples of Bengal, pallavs adorned with the stories of mythological legends, every detail in the Baluchari sari is loved and treasured at Parisera. The brand works with pure handloom silk to weave the tales of Bengal in this splendid six yards of an authentic art form.
The Baluchari weave is close to my heart for its rich past and a promising future.
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