Introducing Madhurya: The label was founded in the year 2007 by a group of Art of living volunteers led by Smt Bhanumathi Narasimhan, sister of gurudev Sri sri Ravi Shankar, founder and spiritual leader of art of living. The group is dedicated to the social upliftment of the weavers community and the proceeds are used to support the betterment of the under privileged children of India through the gift a smile program.
Why we love Madhurya: The brand aims at promoting the Indian textiles, unearthing the hidden jewels from the nation and unifying all the crafts under one banner.
To revive and promote Indian arts and weaves that were once adorned by the royalty and to bring to every home.
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