Introducing Heeya: A label that is infusing new life into the textiles of North East India, Heeya has reinvented traditional garments to create striking saris in fine cotton. The North East of India has the highest density of hand looms, but little is known of its textiles beyond the region. Heeya is bridging this gap by creating contemporary products rooted in tradition. Founder Jonali Saikia Khasnabish aims to promote rare handloom and craft traditions from under-explored regions.
Why we love Heeya: Heeya saris are entirely woven by hand, without the use of jacquard machines, taking up to one to six weeks each to weave. Made of super fine cotton, the saris are light-as-air but luxurious. The expert women weavers of Assam’s Mishing community use the extra weft style, creating intricate motifs and designs. Heeya attempts to revive motifs and skills that are in danger of extinction by supporting weaving communities in the region.
Heeya creates new paradigms of expressions by initiating community based weaving projects to make contemporary products with the stamp of tradition.
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