From “farm to fashion”, Ethicus keeps its promise to be ethical and ecological. The fashion brand from Appachi cotton offers products crafted from 100% certified organic cotton and silk; elegantly hand woven by rural artisans.

Introducing Ethicus: Pioneering the Country’s first Cotton Contract farming model & growing the finest Organic Cotton in the country, Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Using innovative weaves & creating fine textiles in their in-house handlooms in Pollachi, Tamil Nadu, their mantra is to revive the age old craft to make the fabric of the future

Why we love Ethicus: Each sari is a masterpiece, beautifully designed & coloured, light in weight & eco-friendly. The Ethicus Sari not just carries the name of the designer but also the name & picture of the weaver on it - a fitting tribute to the people behind the label Ethicus


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