Introducing Ereena: Ereena products come from the rich, ancient tradition of rearing, spinning & weaving ‘eri’ silk in a remote region nestled in the foothills of the Himalayas! Unlike other silks, eri is reeled from cocoons without killing the worms inside. Eri silk worms feed on the leaves of castor plants that need little water for their sustenance, leaving a low carbon footprint. Yarn used in ereena products is spun in facilities that employ women from impoverished tribal areas with high unemployment thus empowering them!
Why we love Ereena: Ereena handwoven saris & accessories have a subtle lustre, drape well, and are comfortable to wear, versatile & durable. They are isothermal -- keeping you warm in winter & cool in summer! ereena products embrace colours & designs in new & refreshing ways. They are versatile, appealing to all ages & suited to different occasions. Ereena represents beauty with comfort for an increasingly aware world that respects its environment & heritage.
We work to create something novel each time, and present mindful fashion that stretches the imagination and raises the bar!
- Jyoti Reddy, Founder & Creative head
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